Course Description

I have very strong opinions about Act Marketing Automation and email marketing in general.  I think it can be a phenomenal tool for you and your business and it can also make us lazy if we don’t follow-thru with the results.  It is the equivalent of hiring a salesperson if you invest your time and energy into making it work; like you would have to do when hiring a new salesperson.  It is my opinion that you should approach Act Marketing Automation as being a completely separate software program from Act. Do not try to compare it to Act. You are in essence learning how to use a very unique email marketing tool that just happens to be connected to Act.

There are many parts of this software that are not intuitive.  In many cases you have to know the exact steps to take to get to a certain point in the process. It is not always obvious.  Not only that, but the software gets updated on a regular basis, with new things to learn and implement.

When I was learning Act Marketing Automation I found it to be an arduous task.  With 20-20 hindsight I would do things differently and that is how I am going to teach you how to use Act Marketing Automation.  In a nutshell, I am going to work backwards by asking you a very simple question: what is the goal and purpose of the email you intend to send via Act Marketing Automation?

Key concepts covered include:

  • What can AMA (Act Marketing Automation) do for you?
  • The 80/20 Email Rule
  • Creating Your First Custom Template
  • Working with Images & Text
  • Adding Content and Rows
  • Creating and using hyperlinks
  • Reviewing Include Templates
  • Coming Shortly: Commonsense Goals and Content, Best Practices, Campaigns, Drip Marketing Pros & Cons, Actions & Decisions, Performance, Landing Pages and more…

Please contact us if you have any questions related to this course, or if you would like to suggest a concept or tutorial to enhance this training.  I welcome your feedback.  Thank you.


coming soon

Course Content

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Getting Started with Marketing Automation (AMA)
AMA Email Templates
Groups of Contacts for your Campaigns
Your First Campaign
Email Campaign Reporting